Make It Count is a community fundraising platform developed directly with the RAF Benevolent Fund in late 2019 after winning the pitch for the work as a two-man band.
Would this work be included here if I has created it an agency? Almost certainly not. But there’s something that hits different about finding – and winning – your own pieces of business. The work always holds a special place in your heart.
This one was a mammoth job to plan, create and deliver with over 20 pieces of work to produce in a short space of time. But by working closely with the Fund’s community fundraisers around the UK, we found the challenge to be a productive and enjoyable one. Our direct way of working helped ensure that all client comments were listened to, taken on board and implemented in a collaborative way.
At the heart of the campaign is a 16-page fundraising toolkit for would-be fundraisers to download or receive by post. Along with the toolkit, we created a raft of useful fundraising materials that could help people in their efforts to raise money.
Included for: Entrepreneurial work, copywriting.
Agency: Rogue Creative