Hello.
I’m Robbie – a strategic and conceptual copywriter who specialises in direct response, CRM and raising money for good causes.
I love writing about human issues. I love writing in a way that connects with people and makes them think, or feel, a little differently.
And while I’m deeply interested in AI and stay abreast of how we can use it to speed up left-brain thought processes, I am of the conviction that we work in a people business – and that requires a degree of lived experience and creative intuition that cannot be programmed*.
*Ian McGilchrist is good on this subject: https://en.wikipedia.org/wiki/The_Master_and_His_Emissary
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CV in brief
Currently:
Copy Lead at Havas Helia.
Working on Volkswagen Group: the agency’s largest account. I’ve been writing and signing off copy, signing off briefs, etc. – across London and Cirencester offices.
Side-hustling at Rogue Creative.
Working directly with charities who might not otherwise be able to afford agency-quality creative work. My art partner and I cover the strategy, the ideas, the copy, the design - across TV, direct mail, press and outdoor.
Previously:
I came through the ranks at Rapp – going from placement to Group Head to Creative Director quite quickly. Too quickly, probably.
After that, I spent some equally formative years as a roving freelancer – at VCCP, DDB, Wunderman, Good Agency, Arthur, CST, Havas, while also working directly with clients all over the UK and trying a couple of other perm jobs.
I’ve tried to avoid doing too much of the same thing in my career – I like to mix it up and enjoy the adventure – but I’ve never strayed too far from fundraising which, along with copywriting craft, is my core specialism.
Full story on my LinkedIn.
