This is a legacy brochure I created recently for the British Heart Foundation. I don’t know how many hundreds of brochures and leaflets I have written. But I do believe that, while not very fashionable, long copy can still help raise (or make) a lot of money.
I chose this job in particular because a) it is fairly recent and b) for its information architecture. I am a keen draftsperson and everything you see here was present in the flat-plan of the job. Every callout, every graphic, every picture was drawn in scamp form before a word was written.
I inherited the ‘Will Power’ concept and would ask you to look beyond that.
Agency: VCCP