In late 2021, we helped Barts Charity launch a major-giving campaign to some of London’s wealthiest individuals.
The aim was to raise £90 million for two new health centres at the Trust: a state-of-the-art Breast Cancer Centre at Barts Hospital, and a new Clinical Research Centre at the Royal London. The campaign was to mark Barts’ 900th anniversary.
At the heart of the campaign was an A4, 72 page prospectus for potential donors which set out our proposition in detail.
Strategically, we positioned the centres as marking the start of a new era of socially just and personalised healthcare – East London being ideally positioned to lead the world in overcoming health inequalities.
Creatively, we commissioned photographer Nick Turpin to capture the essence of the ‘here and now’ of East London and of the projects we are outlining.
A few of the spreads are included here.
Agency: Rogue Creative