Work history:
Freelance Senior Copywriter: May 2026 - present
Available for new freelance projects as of now.
Copy Lead: Havas Helia, London: July 2022 – May 2026.
I started freelance before being offered a full-time role. A year later, I was promoted to Copy Lead across the Volkswagen Group – the agency’s largest account. When the account moved to WPP, I was offered a promotion to Creative Lead in a restructure, but decided it was time for a new challenge.
Creative Partner: Rogue Creative: Sept’ 2019 – present
A partnership designed to give small charities the agency-quality creative work they might not otherwise be able to afford. Our small team has taken charities onto TV, created legacy programmes from scratch and consistently beat our clients’ financial targets, sometimes by over 50%.
Freelance Creative Copywriter: Oct’ 2016 – July 2022
Havas (CRM), VCCP (CRM), DDB (Health), GOOD Agency (Charity), Zinc Network, (Government) Wunderman Thompson (Integrated), Emotive (Health), Syneos (Health). WAE Globant (Service Design).
Senior Creative Copywriter: Different Kettle: Bristol: May 2015 – Oct’ 2016
18 months in Bristol as the senior writer at a boutique agency devoted to good causes, such as MS Society, League Against Cruel Sports, Ty Hafan, CAFOD and Whizz Kidz.
Freelance Creative Copywriter: September 2011 – Apri 2015
ARTHUR (Integrated), GOOD Agency (Charity), CST:The Gate (Advertising), SapientNitro (Deputy Creative Director on Sky for 4 months).
Creative Director: RAPP London: June 2010 – Sept’2011
One of 3 creative directors reporting into the CCO. Leading a team of over 30 creatives across multiple accounts.
Creative Group Head: WWAV Rapp Collins, London: April 2004 – June 2010
Responsible for the day-to-day running of clients including the NSPCC, UNICEF, Plan International, Astellas, Cancer Research UK, Capital One, Blue Cross, ActionAid, Pfizer, GSK and Hertz. ***
Copywriter: Tangible Financial, London: April 2003 – April 2004
Followed my CD to work on clients including JPMorgan Fleming and American Express.
Junior Copywriter: WWAV Rapp Collins, London: April 2001 – April 2003
Hired after my first creative placement. I worked on Lloyds TSB, British Gas, P&G, RSPCA, More Th>n, Legal & General, Abbey National, RAC, NSPCC and more.
***
Awards:
2022: Third Sector Awards: Finalist (Best Marketing Campaign)
2012: Cannes: Finalist (Dimensional Mailing)
2012: Cannes: Finalist (Flat Mailing)
2012: IPA Best of Health: Silver (Consumer/Patient Website)
2012: Caples Awards: Finalist (Direct Mail: Dimensional)
2012: Directory: In Book
2011: Campaign Big: Silver (Press)
2009: Revolution: Finalist (Best Website)
2008: Directory: In Book
2007: Money Marketing Awards: Gold. (Dimensional Mailing)
2006: Cannes: Silver (Flat Mailing)
2006: Echo: Gold (Mail)
2006: Caples Awards: Silver (Flat Mailing)
2006: Campaign Direct: Finalist (Broadcast)
2004: Caples: Finalist (Copywriting)
2004: Caples: Finalist (Charity).
Other:
I judged the Caples awards in New York in 2007 and the D&AD student awards in 2006 and 2007. I hosted an IPA copywriting workshop in 2010 as well as a couple of D&AD student workshops in 2009. I’ve also written articles for the international fundraising website SOFII.
Testimonials:
“Robbie and I worked together on a fast-paced project for which he created outstanding copy. Sharp and focussed, he knows how to bring structure and character to words. Robbie is great at unpicking problems and bringing clarity very convoluted concepts. All that while making the clients feel involved, spending the time to truly listen to their needs and proactively suggesting solutions. By the time he is done it looks like common sense, you just wish you could have come up with it yourself. I thoroughly enjoyed working with Robbie, his sense of humour and wit made the time fly by. I would recommend him wholeheartedly and hope to work with him again.” Micha, Senior Designer, WAE Globant.
“Robbie is one of the best creatives I've worked with. He puts incredible amounts of energy and care into his work. He sets very high standards for himself and strives to exceed them every time. In my years at Rapp, Robbie consistently produced the most original, powerful and successful work that came out of my creative department. Robbie dedicates himself to getting the best out of others and is particularly good at encouraging and teaching junior creatives. I have seen several young people's careers blossom with his untiring guidance and support. Clients love Robbie. They are excited by his passion and intellect, and respect the quality of his work. Many of our clients would ask for Robbie when they needed a creative to get them out of a tight spot, even those who hadn't worked with him directly for years.” Barney, ECD, Rapp.
“Robbie is a great writer to work with. He listens, analyses and then applies his creative muscle. His work is impressive – on brief and often going beyond the brief. He has charm when he presents and is always open to feedback. Robbie rises to challenges and sees them as opportunity to do better work. I would recommend, and be keen to work him again.” Tracey, Strategy Director, DDB.