Bio

Hello,

I’m Robbie – a copywriter who has been obsessing over his craft for 25 years.

I’ve had a varied career so far. I’ve worked as a solo copywriter, part of a creative team, a creative group head, a copy lead, a deputy creative director and a creative director (though not in that order). I’ve worked full-time and freelance. I’ve worked at global agencies employing more than 500 people in London, and a small, boutique agency that employed 10 people in Bristol.

I’ve also worked directly with my own clients as a creative and consultant.

When it comes to the work itself, I enjoy tackling briefs that address real, human issues. As a result, much of my career has been working for charities (big and small) using my direct marketing craft to help raise millions of pounds. I have plenty of experience in the automotive, commercial, financial and healthcare sectors too. But there’s something about writing hard-working copy for good causes that just ticks my boxes.

As a freelancer, I take all my projects seriously and have the experience required to handle whatever challenges they may entail. That includes taking on jobs stuck in client feedback loops, actioning difficult amends without damaging the work, and helping bring order to projects that may have lost their way.

Professionally, I love working with other people and am confident and lively presenter. I get on well with my clients and I genuinely care about their objectives.

You can read some of my unpaid, humourist writing here, should you be so inclined.